Air purifier “catty”
False “foreign brand”
Most of the foreign air purifier brands currently selling in the Chinese market are produced domestically – Sharp’s products are produced in Shanghai, and Panasonic’s air purifier factory is located in Shunde, Guangdong. Philips’ low-end air purifiers are Produced in Zhuhai, Daikin’s air purifier is manufactured by Gree.
Philips, which ranks first in the domestic air purifier market, started its business as an OEM machine that sold COWAY Korea (a leading company in the Korean water purification, air purification, and sanitary industry).
“COWAY suffered a serious setback when it entered the Chinese market in 2008, and in turn cooperated with Philips to sell its products to the Philips logo in the Chinese market. Currently, Philips sells popular AC4076, 4074, etc. in the market beginning with 40. Several machines are OEM machines produced by COWAY, and the whole machine is imported from South Korea.” An industry insider told this reporter.
Blueair, a well-known Swedish air purifier brand in the Chinese market, is controversial in the industry. Insiders told this reporter that a person close to Blueair revealed to the circle that the company’s office in Stockholm, Sweden is in a residential building, and the company’s general manager is Chinese. Although the company has several Swedish employees. But its products are completely produced in China
What’s more, some Chinese speculators specialize in running a foreign trademark to register a trademark, and then return to the domestic selling OEM machine to become a foreign brand. A person in charge of the best air purifier manufacturer told this reporter that one of the company’s customers was to go to the United States to register the brand, and then sell the whole machine of the factory. “He put all the outer packaging on the English logo so that consumers feel that the product is a foreign brand, which can increase the price.”
In order to reduce the cost of the product, many companies do their hands and feet on the filter material. Li Hongyi, head of a purifier brand technology, said that there are price differences in filter media due to different grades. “At present, several kinds of filter materials commonly used in the domestic market, the price difference of about 20 yuan per square meter per grade, the worst and the best are also tens of dollars. If you add the processing method, border, seal of the filter material Process, etc., different grades of 2 square meters of filter material, the cost difference is about 100 yuan, the cheapest is about 60 yuan, the best is about 300 yuan.”
Another point that is often criticized is the removal of formaldehyde, the most commonly used filter material – activated carbon. The quality of the activated carbon directly determines the ability of the filter element to adsorb formaldehyde and other gases.
According to the survey of “Looking East Weekly”, there are generally three types of activated carbon used in domestic products: foreign imports, domestic production, and recycling. “A good 100 yuan a ton, a medium price of 60 yuan a ton, a poor 20 yuan a ton. However, there are many tricks in the Chinese market.” Industry insiders said.
Wen Zheng, head of Shanghai Yiliang Shiming Purification Technology Co., Ltd., told this reporter that some brands use “garbage charcoal” (recycled charcoal) in order to save costs. “This kind of carbon adsorption capacity is very weak and it is used for a while. It is easy to release pollutants, but it is very cheap, a few yuan or tens of dollars a ton.”
Nowadays, more products are starting to use secondary processed activated carbon, which not only has a much higher removal efficiency than waste carbon and raw carbon but also has a longer service life.
“Secondary processing of activated carbon requires certain technology and high cost. Secondary processing of activated carbon, one ton at about 1,000 yuan, the most expensive can reach 100,000 yuan a ton. Some Japanese manufacturers can put 1,000 yuan per ton The secondary processing of activated carbon has been sold to tens of thousands of pieces.” Wen Zheng said.
The difference in costs has driven many manufacturers to cut corners and shoddy. “The filter determines the quality of purification, but consumers can’t judge it, so manufacturers can do whatever they want.” Wang Wei said that some manufacturers package low-grade filter elements into high-grade filter elements. What’s more, some manufacturers are in the same batch. Mix different grades of filter cartridges to reduce costs.
According to Wang Wei, the filter elements used in domestic air purifier products are basically from three types of suppliers: the first is 3M, the most expensive; the second is Japan, South Korea, such as Japan Dongli, the price is cheaper than 3M 10%~20%, the performance is close to 3M but the life is slightly shorter; the third is the domestic filter, such as China Textile, the price is half cheaper than 3M, the performance and life are also quite different.
The company where Wenzhefeng is located currently supplies filter cartridges to many domestic and foreign manufacturers. He said that the current cost of the most basic four-layer filter on the market is 120 yuan/set, the cost price of two layers (except PM2.5 and formaldehyde removal) is 60 yuan/set. A set of 100-odd filter cartridges was sold to foreign brands by the supplier at a price of more than 1,000 yuan, and the foreign brand’s air purifier market price is about 9,000 yuan/set. “It shows how much water there is.”
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