China’s air purifier family holding less than 1% domestic and foreign manufacturers have beachhead

In recent years, China’s air purifier market ushered in a wave of jet growth. Some experts predict that the next decade China’s air purifier will enter the rapid development of the channel and become a green industry in the most eye-catching 100 billion market. In this context, whether foreign brands such as Sharp, Samsung, Philips, Panasonic, etc., or domestic brands OLANSI , TCL, Konka, millet and other domestic manufacturers have begun to beach layout.

China’s air purifier market prospects

In recent years, with the fog haze in many large cities in the country, frequent outbreak, China’s air purifier market also ushered in a wave of jet growth. Data show that the number of national air purifier brand in 2013 to 151, by 2015 has been as high as 689.

In the number of brand surge at the same time, the domestic air purifier market sales and sales also achieved both growth. According to Zhongyi Kang data show that in 2016 China’s air purifier products, retail sales and retail sales were achieved respectively 19.3% and 23.6% of the rapid growth. In this regard, industry experts predict that the next decade China’s air purifier industry will enter the rapid development of the channel, and ushered in a green industry in the most eye-catching 100 billion market.

But at this stage, China’s air purifier family holding less than 1%, permeability is much lower than Japan and South Korea and Europe and the United States developed countries.

It is because of the huge market space and lower market share has attracted many manufacturers have set foot in this area. After several years of market cultivation, the domestic air purifier market brand pattern has been basically formed. The strength of a strong domestic air purifier brand, mainly including OLANSI , TCL, Konka, millet, etc .; and the third category is the number of smaller smaller air purifier enterprises, this part of the enterprise to produce low-end products Mainly, the quality of uneven, mainly rely on low-cost access to market share, competitiveness is weak.

In the industry observer Hong Shibin view, “based on the status of China’s air environment and people’s awareness of self-improvement, air purifier products have been ‘import period’ into the ‘growth period.’ For the entire home appliance industry, the air purifier is A ‘Taurus’, in the old household appliances business profits are compressed or loss of the state, it can bring manufacturers a steady stream of profits.

How does OLANSI Rees break in the fierce competition?

With the social and economic level continues to move forward, consumer demand for home appliances is undergoing profound changes, the price is not the main consideration, OLANSI is replaced by the quality, intelligence, technical content and other factors. Moreover, the trend of consumer upgrades is irreversible, the scale of high-end consumer groups in the gradual expansion of consumers more and more willing to brand awareness for higher quality and better experience, better service products to pay the bill.

Market data show that in 2016 the national air purifier market average price of 3675 yuan, the average price of domestic brands generally between 800-3000 yuan; and some foreign brands are up to million or more. Overall, the high-end trend of the air purifier market is increasingly highlighted.