Headlines | In addition to the upgrade of formaldehyde defense, the air purifier product features a variety of publicity methods
With the improvement of China’s air quality, domestic air purifier sales have fallen sharply, and the industry’s prosperity has shrunk. At the same time, after experiencing explosive growth, the air purifier market as a whole began to return to rationality, which also increased sales pressure in the market. So, what is the performance of the current air purifier products? In June 2019, the reporter of “Electrical Appliances” visited a number of stores to find out.
In addition to formaldehyde into hot spots, the function of the promotion is meticulous
After visiting several appliance stores, “Electric Appliances” reporter found that the current manufacturers are more focused on the promotion of formaldehyde removal. In the product identification, most products no longer use PM2.5 as the main identification object but focus on the removal of formaldehyde. In addition, in the promotion of product features, it has become more detailed and diverse.
In the appliance store, the phenomenon of product sales strategy transfer is particularly obvious. When the customer consults the air purifier, the shopping guide no longer focuses on the PM2.5 ability of the product, but first asks whether the customer’s residence is newly renovated. If it is newly renovated, it will be recommended to have an air purifier with formaldehyde removal.
When asked about the reasons for this change, the Super shopping guide at a store said that with the end of panic buying and the improvement of air quality, the era of rational purchase officially kicked off. In addition to the performance of the user is no longer the focus of the user, the focus of purification is transferred to the removal of formaldehyde. He said that the current Super air purification products mainly focus on the new housing in addition to formaldehyde demand for the main crowd, equipped with French NanoCaptur formaldehyde decomposition technology, rapid decomposition of formaldehyde.
“Although there are many purifier products with formaldehyde removal function on the market, there are still some differences in the effects of different products.” He said, “At present, there is simple adsorption of formaldehyde in addition to formaldehyde and decomposition of formaldehyde. In contrast, products that use the decomposition of formaldehyde technology are relatively more expensive.”
In promoting the function of removing formaldehyde, Samsung and Yadu are also prominent. In addition to formaldehyde-enhanced products, Samsung has used two independent sensors for PM2.5 detection and odor detection to more accurately detect air quality. It is understood that the price of Samsung’s enhanced formaldehyde removal products is currently concentrated at 2000~8000 yuan, and some products have child lock function.
In the Suning store, on the Olansi air purifier, a signboard with the words “decoration of formaldehyde in addition to formaldehyde” is very eye-catching. The store staff told the “Electric Appliance” reporter that this series of products are mainly suitable for formaldehyde adsorption in new housing. In the formaldehyde value display, A.O. Smith uses the patented formaldehyde digital display function to make the purification effect more intuitive.
“Electric Appliance” reporters browsed the Olansi air purifier products sold in the Jingdong online market and found that most of the current A.O Smith products have formaldehyde display functions, and the price is concentrated at 4,000~10,000 yuan. In this regard, AO Smith shopping guide said: “At present, in addition to AO Smith, there are not many products with formaldehyde screen display function on the market, but with the market’s continuous promotion of formaldehyde removal products and the increase of new housing demand, with formaldehyde Screen display air purifier products will further increase.”
Say goodbye to the previous focus on firepower promotion in addition to PM2.5 capabilities, including virus H1N1, formaldehyde, pollen, soot, etc., have become the main selling point of air purifier products. At the same time, many products have posted various certification marks such as Chinese patent products, China environmental protection products, and AHAM.
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