With Airpocalypse attacking the Chinese crowd air purifier Market
At the beginning of Christopher Nolan’s new work Interstellar, the Earth became a livable dustbowl filled with air, suffocating the lungs. The horrible anti-utopia depicted in the film may cause anxiety in the Chinese people. It is very similar to what we are experiencing now.
The deterioration of air quality has led to a surge in sales of air purifiers because people are eager to protect themselves from smog. According to the Research Institute AVC, the market size of air purifiers is expected to exceed RMB 12 billion yuan (about US$1.93 billion) in 2013, RMB 20 billion yuan in 2014 and over 750 billion yuan in 2015.
The fast-growing market has attracted many companies. According to another AVC report, the number of domestic air filter manufacturers surged from 21 companies in the first quarter of 2014 to 95% in the third quarter of this year.
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