Germany Air Treatment Systems (Air Purifiers) Market
air treatment systems (also known as air purifiers) are portable systems and are defined as the following:
- Ultraviolet (UV) AirPurifiers
- ElectrostaticAir Purifiers, Charged Media Filters
- Hybrid/Combined AirPurifiers
- HEPA (High Efficiency Particulate Air)Filters
- Activated CarbonSystems
- PhotoCatalytic Oxidation Air Purifiers
- Others (any othertechnology)
Increasing awareness about poor air quality
Five EU countries face court action if they don’t take steps to reduce dangerously high nitrogen dioxide pollution. The gas was responsible for more than 10,000 premature deaths in Germany in a single year.
The Commission requested Germany take counter-measures for “the repeated exceedance of the limit values for nitrogen dioxide pollution in 2017. The Commission found limits for the deadly pollutant were exceeded in 28 areas of Germany, including Berlin, Munich, Hamburg and Cologne.* Increasing awareness about overall air quality is creating interest among consumers about indoor air quality.
Seasonal allergies in Germany are typical. According to a report by Bundesinstitut für Risikobewertung (BfR), an estimated 12.0 percent of 13- 14 year-olds and 14.0 percent (in Erfurt) and 22.0 percent (in Hamburg) respectively of 20 up to 44 year old adults suffer from seasonal rhinitis or hay fever in Germany. The incidence has increased in recent years. East Germany residents are affected less than those in West Germany.
Consumers do not understand the benefits of air treatment systems just by seeing them. In other product categories, people can see, touch and feel the product. However, in the case of air treatment systems, consumers can only experience results after using them for a significant period.
There are many different air treatment technologies in the market today. With all the available options, it can be difficult for some end users to figure out the right system for their specific needs. In the end, consumers start to distrust the technology, dismissing air treatment methods as a whole. This restraint will remain an issue throughout the forecast period, unless manufactures step up their efforts in providing education to consumers.
The majority of purchases for air treatment systems are for residential applications.
Purchasers are mainly health conscious consumers.
HEPA is the key technology, currently, being provided by most companies. Since most units are combination units, there is an overlap in technologies. It is not possible to provide a technology spilt by percentage.
“HEPA is definitely the largest technology used in Germany. It is every where. Carbon is the other technology that’s popular.
Plasma, ionizers, not so much. Combination units like humidifiers and air purifiers are also popular in Germany. In most instances, carbon and HEPA go together. I would say HEPA/carbon make up an estimated 70.0 percent on the market and everything else would be 30.0 percent.”