Experts in second-hand smoke is air purifiers are good
Smoking has become the patent of most men, like a habit, no matter where you have time, you want to smoke one. And we all know that smoking is harmful to health, but we must tell you that second-hand smoke is more harmful. Second-hand smoke, also known as passive smoking and environmental tobacco smoke, refers to a mixture of smoke released by the burning end of cigarettes or other tobacco products and smoked by smokers. It is also the most widespread and serious indoor air pollution, and it is the leading cause of death worldwide. Studies have pointed out that second-hand smoke has more than 4,000 kinds of harmful chemicals and dozens of carcinogens such as tar, ammonia, nicotine, aerosols, PM2.5, and strontium-210.
Especially those who have smoked for a long time, people who have not quit smoking, or people who have become accustomed to smoking. Whether you are at home or at work, you can smoke without moving. The smoke in the house or office is full of smoke, as if in the fairy world. Second-hand smoke in a full house, whether it is your family, a colleague, or your own second-hand smoke, is more harmful to your health. Second-hand smoke is no less harmful to passive smokers than active smokers, especially for children and young people. According to the survey, in China, the main victims of passive smoking are women and children. Although they do not smoke themselves, they often suffer second-hand smoke from others in their homes and public places.
One experiment: in a smoking room of 120 square meters, 6 people smoked. In 30 minutes, the average concentration of PM2.5 in the smoking room was 737.62 micrograms per cubic meter, which was 67 times higher than that of the national air quality standard. A safety value that goes far beyond human health. This experiment proves that if someone smokes indoors, even if they use ventilation or set up any type of smoking area indoors, they can’t reach the requirement of full smoke-free. Second-hand smoke does not have the so-called ‘safe exposure’ level.
So, you smoked yourself and don’t go to harm your family. Recognize the dangers of second-hand smoke from family members? The air purifier is a good choice for you, of course, the general air purifier may not achieve the purification effect. OLANSI K09A air purifiers use multiple filters and a variety of purifier technologies, including pre-filter, HEPA filter, activated carbon filter and UV sterilization technology, negative ion purification technology, etc., in the role of multiple filters and various purification technologies Under the air, the dirty air in the room can be cleaned and cleaned by the air purifier. Maintaining a healthy family air purifier is a good partner for your smoking.
Olansi Healthcare Industry portable air purifier is willing to work with more families to further study and manage family indoor issues and contribute to more family health.
If you are interested in this, please contact us for more products and preferential prices Helen: +86 13922346046 firstname.lastname@example.org https://www.olansiglobal.com
Which is better for air purifiers? What kind of air purifier is good?
Which is better for the air purifier? The filter level of air purifier is very important.
Different filter grades, the purification effect is very different. The higher the HEPA network grade, the smaller the diameter of the particles that can be filtered, and the better the filtration effect. At present, the common air purifiers on the market use H10H9 grade HEPA nets. The mid-to-high-end air purifiers generally use H12 grade HEPA nets. Very few high-end air purifiers use H13 grade HEPA nets. The H13 grade HEPA net is a top-grade imported medical-grade CleansingSoftHEPA filter with good filtration. Therefore, at least the air purifier with HEPA network-level above H12 should be selected, and the air purifier with the H13 level HEPA net should be selected as much as possible.
Which is better for the air purifier? The larger the amount of air cleaning, the larger the purification area.
The larger the air cleaning amount (CADR), the larger the purifying area of the air purifier, and the more the number of purification cycles. The international standard is 5 times an hour. For example, there is an air purifier with a clean air volume of 450m?/h, which is calculated by the room height of 3 meters. The area of the air purifier is 450÷5÷3=30 square meters. When purchasing, consider whether the clean area of the air purifier matches the room area. If the clean area is smaller than the room area, the expected clean effect will not be achieved. Therefore, you should try to purchase an air purifier with a large amount of clean air.
Which is better to buy an air purifier – choose a quiet air purifier
The noise problem is a problem that is often encountered during the use of the air purifier. When purchasing, the noise problem should be considered mainly from the following three aspects: whether the sleep mode can really achieve ultra-quiet; when the maximum air volume is generated Whether the noise can be tolerated; whether the noise in the automatic mode is acceptable. Some purifiers use DC brushless ultra-quiet motor and additional silent cotton technology to effectively reduce noise. At the time of purchase, air purifiers with both mute techniques can be prioritized.
In addition to considering the one-time purification efficiency, consumers should also consider the purification efficiency of the whole machine, that is, the air purification amount, otherwise it will easily fall into the trap of the merchant: for example, purifying the same volume of air, one-time purification of two purifiers The efficiency is 99%, but the purifier A takes 1 hour, the purifier B takes 2 hours, obviously the purification efficiency of A is higher than B, but the merchant does not mark the test parameters, you see all It is a 99% purification rate. In addition, the efficiency of the best cheap hepa air purifier in addition to PM2.5 and formaldehyde removal are different, and the value of both should be considered comprehensively at the time of purchase. Finally, it is necessary to consider that the values of purification efficiency are all tested in a manufacturer-specific experimental environment. Since the indoor air environment is different from the laboratory environment, consumers should not blindly listen to the manufacturer’s virtual standard value when purchasing, but See if the effect is really effective.
Nowadays, many people wear masks for fear of inhaling the polluted air. If the air quality in the home is not up to standard, you may wish to purchase an air purifier to purify the air by using an air purifier. When considering various aspects, only the selection of high-quality air purifiers can help us to improve air quality quickly.
How to choose an air purifier? Remember that these six points are king!
1 Choose products with formal logos and complete information When consumers buy air purifiers Pay attention to the following
▲ Pay attention to whether the product packaging has a formal logo, including company name, product name, product model, implementation standard, after-sales hotline, and certification mark; ▲ Pay attention to the air purifier CADR (purification efficiency) and CCM (cumulative purification) indicators, such as CADR (particulate matter), CADR (formaldehyde), CCM (particulate matter), CCM (formaldehyde), and energy consumption, noise (maximum air volume) , applicable areas and other important indicators, and pay attention to whether the above indicators are fully marked;
▲ Also, pay attention to the product manual or its body, whether it is marked with the start-up operation guide, use safety tips and filter replacement operation instructions, etc., to avoid the impact of the air purifier due to incomplete information. 2
Choose products that meet the actual needs of the home When consumers purchase air purifiers, they should pay attention to and consider the “CADR (purification efficiency)” index. Just as buying air conditioners should choose the number of horses according to the size of the space, different space areas should match the air purifiers with different CADR values. . For example, a 30 square meter room and a “CADR” 450 air purifier will have a better purification experience.
In addition, for particulate matter, formaldehyde (gaseous pollutants), allergens and other different pollutants, it is best to purchase products with corresponding purification functions. 3 Choose products with high quality and good price At present, there are many brands of air purifiers on the market, and the price difference is large. Consumers should not argue about quality.
Low-cost products such as “100 yuan machines” have low cost, often with poor quality and high noise. They not only fail to achieve the desired purification effect, but also bring noise pollution to the home, and the high price is not completely equal to high quality, some high-priced products, In fact, it contains a lot of marketing costs. Some of the features in the product belong to the business exaggeration of publicity, play with the concept, and some of the functional indicators are directly marked by the merchants to maximize the eyelashes. At the same time, consumers should not blindly pursue foreign brands and high-end brands, because each country has different national conditions. For example, some countries in foreign countries have milder levels of formaldehyde and smog. The corresponding brands of Olansi air purifiers mainly filter pollen and large. Particulate matter is not entirely suitable for the needs of Chinese consumers. 4 Choose pre-sale and after-sales guaranteed products Whether buying products online or offline, consumers should purchase through formal channels. Do not blindly believe in channels such as mergers, sales, membership, etc., and avoid buying counterfeit and shoddy products.
At the same time, as a high-consumption product, the air purifier is particularly important for after-sales service. Some air purifiers sold through third-party platforms or dealers have a short warranty period, and subsequent maintenance services have defects, which greatly shorten the product life cycle, so consumers When purchasing an air purifier, you should carefully understand the after-sales service, warranty terms, and restrictions of the product to avoid unnecessary troubles in the after-sales process. In addition, after the consumer purchases the product, he must keep the invoice and other shopping vouchers for future use. 5 Choose a product certified by a third-party certification body When consumers purchase an air purifier, they can pay attention to whether the product has a “star certification” from a third-party certification body.
“Star certification” is based on the requirements of the industry group standard “Filtering Air Purifier Particle Control Performance Grading”, and the removal of energy efficiency, cumulative purification, and noise of “particles, formaldehyde, microorganisms, allergens” and other pollutants. The grading evaluation of the indicators is “9 stars”. “Star certification” puts higher requirements on the quality of air purifiers. Consumers can directly judge the quality of air purifiers by means of “number of stars”. 6 Master the correct use of the product At present, the air purifiers currently on the market mainly use filter type. The filter element can not be used repeatedly by cleaning, and the service life is generally about six months. Once the filter adsorption area reaches saturation, the machine work efficiency will decrease. There is even a risk of secondary pollution, so consumers should replace the filter element in time according to the degree of indoor pollution and product use cycle.
In daily life, formaldehyde, smog, second-hand smoke, dust particles, etc., are harmful to everyone’s health every day. As a place where you need to work long hours in a day, the breathing environment of the office should not be underestimated.
As people pay more and more attention to the impact of indoor air on human health, air purifiers are also well known and become essential home appliances for home life. However, the main function of most air purifiers on the market is still to eliminate cockroaches. When faced with indoor formaldehyde that is more harmful to the human body, these products are mostly unable to do so. In response to the above situation, the Olansi air purifier came into being and became a must-have appliance for many families. However, there are still many people in the wait-and-see state. Do you wonder if the air purifier is really useful? For this reason, Xiaobian especially collected relevant materials and studied them together!
First, the working principle of the air purifier
With the continuous improvement of technology, the purification efficiency of air purifiers is also significantly improved, which mainly purifies the air by means of adsorption, generation of negative ions, catalysis and photocatalyst. After the air purifier starts to work, the first thing is to inhale the dirty air into the machine, and then purify the air through multiple purification systems, which can specifically filter the complex and diverse pollutants in the air, so it is certain to purify the air. Effective. Of course, in addition to the use of air purifiers, do not forget to open the doors and windows for ventilation, usually less air pollution in the morning, you can choose to ventilate the room for a period of time.
Second, what is the filter of the air purifier?
At present, the mainstream air purifiers on the market are composite filters that use multiple filters, mainly using HEPA filters and activated carbon filters. Among them, the activated carbon filter of each brand has a small gap, but the HEPA filter has a big difference in purification efficiency according to the grade. Generally, the higher the level of the HEPA filter, the better the filtration effect.
Taking the air purifier as an example, the Olansi air purifier adopts the HEPA filter of the European standard H13. Currently, only a few brands of china air purifiers on the market adopt the EU standard H13 HEPA filter. In addition, the air purifier filter is made of HEPA and activated carbon and sterilized cotton composite filter. The expansion area of the filter is 10 times larger than that of the ordinary air purifier. Therefore, the contact area of the filter element and the polluted air is more, so the smog is blocked. Second-hand smoke and dust and other harmful substances are more efficient, and the multiple purification devices including the PLASMA inhibitor can efficiently filter out small particles such as odor, formaldehyde, bacteria, pollen, catkin, dust mites, hair, and PM2.5. Purify the indoor air and specifically protect the health of sensitive people.
Any product has a long life, and the filter is no exception. To ensure better air purification, the filter needs to be replaced regularly, and different filter replacement cycles are different. The life of HEPA filters is generally 3-6 months. In the case of more serious indoor air pollution, the service life is even shorter and needs to be replaced in time. The activated carbon filter can be taken out regularly and placed in the sun to expose life. It can be used for 1~2 years.
All in all, the air purifier can effectively purify the air, but in the purchase process, the high-efficiency filter should be recognized, and the effect of purifying the air will be more prominent.
Headlines | In addition to the upgrade of formaldehyde defense, the air purifier product features a variety of publicity methods
With the improvement of China’s air quality, domestic air purifier sales have fallen sharply, and the industry’s prosperity has shrunk. At the same time, after experiencing explosive growth, the air purifier market as a whole began to return to rationality, which also increased sales pressure in the market. So, what is the performance of the current air purifier products? In June 2019, the reporter of “Electrical Appliances” visited a number of stores to find out.
In addition to formaldehyde into hot spots, the function of the promotion is meticulous
After visiting several appliance stores, “Electric Appliances” reporter found that the current manufacturers are more focused on the promotion of formaldehyde removal. In the product identification, most products no longer use PM2.5 as the main identification object but focus on the removal of formaldehyde. In addition, in the promotion of product features, it has become more detailed and diverse.
In the appliance store, the phenomenon of product sales strategy transfer is particularly obvious. When the customer consults the air purifier, the shopping guide no longer focuses on the PM2.5 ability of the product, but first asks whether the customer’s residence is newly renovated. If it is newly renovated, it will be recommended to have an air purifier with formaldehyde removal.
When asked about the reasons for this change, the Super shopping guide at a store said that with the end of panic buying and the improvement of air quality, the era of rational purchase officially kicked off. In addition to the performance of the user is no longer the focus of the user, the focus of purification is transferred to the removal of formaldehyde. He said that the current Super air purification products mainly focus on the new housing in addition to formaldehyde demand for the main crowd, equipped with French NanoCaptur formaldehyde decomposition technology, rapid decomposition of formaldehyde.
“Although there are many purifier products with formaldehyde removal function on the market, there are still some differences in the effects of different products.” He said, “At present, there is simple adsorption of formaldehyde in addition to formaldehyde and decomposition of formaldehyde. In contrast, products that use the decomposition of formaldehyde technology are relatively more expensive.”
In promoting the function of removing formaldehyde, Samsung and Yadu are also prominent. In addition to formaldehyde-enhanced products, Samsung has used two independent sensors for PM2.5 detection and odor detection to more accurately detect air quality. It is understood that the price of Samsung’s enhanced formaldehyde removal products is currently concentrated at 2000~8000 yuan, and some products have child lock function.
In the Suning store, on the Olansi air purifier, a signboard with the words “decoration of formaldehyde in addition to formaldehyde” is very eye-catching. The store staff told the “Electric Appliance” reporter that this series of products are mainly suitable for formaldehyde adsorption in new housing. In the formaldehyde value display, A.O. Smith uses the patented formaldehyde digital display function to make the purification effect more intuitive.
“Electric Appliance” reporters browsed the Olansi air purifier products sold in the Jingdong online market and found that most of the current A.O Smith products have formaldehyde display functions, and the price is concentrated at 4,000~10,000 yuan. In this regard, AO Smith shopping guide said: “At present, in addition to AO Smith, there are not many products with formaldehyde screen display function on the market, but with the market’s continuous promotion of formaldehyde removal products and the increase of new housing demand, with formaldehyde Screen display air purifier products will further increase.”
Say goodbye to the previous focus on firepower promotion in addition to PM2.5 capabilities, including virus H1N1, formaldehyde, pollen, soot, etc., have become the main selling point of air purifier products. At the same time, many products have posted various certification marks such as Chinese patent products, China environmental protection products, and AHAM.
Is the new house air purifier useful for formaldehyde?
We all know that formaldehyde is a colorless, irritating gas with a strong odor. It is easily polymerized into paraformaldehyde, which is susceptible to depolymerization by heat and slowly releases free formaldehyde at room temperature. When the concentration of formaldehyde exceeds a certain range, people will feel dizziness, nausea and even cancer, and other health problems. For children with weak resistance, women and the elderly, the harm is more obvious and serious.
The harm to the human body is mainly caused by irritating chronic diseases, and it can also react with chloride in the air to form a carcinogenic substance, chloromethyl ether. Studies have shown that when the indoor formaldehyde concentration reaches a certain value, it can cause redness, itchy eyes, sore throat or pain, hoarseness, sneezing, chest tightness, wheezing, dermatitis, etc.
We usually come into contact with high concentrations of formaldehyde, which are basically renovated, so it is necessary to remove formaldehyde from the renovated house.
There are usually many ways to remove formaldehyde, such as window ventilation, placement of green plants, and placement of activated carbon. In the most direct ventilation method, the window can indeed dissipate formaldehyde. Once the window is closed, the formaldehyde concentration rises linearly. There are some methods, such as putting water in the basin, and the effect of putting the grapefruit skin is even less. If you want to go to formaldehyde, it is recommended to buy a professional air purifier in addition to formaldehyde.
Whether the best air purifier for allergies has the ability to remove formaldehyde, mainly depends on what kind of filter element to decompose formaldehyde. It is recognized that the nano-gel Nano-Gel and graphene as the core materials of the activated silicon aldehyde particle layer can rapidly decompose and decompose formaldehyde. This technology has been applied to many products of the Olansi air purifier.
Since each air purifier filters formaldehyde differently, there is a simpler way to judge the formaldehyde CADR value under the various positions of the best air purifier for allergies and asthma. The higher the value, the better the purification effect! Air purifiers with a CADR value of around 300 can decompose more than 96% of formaldehyde in a 30-square bedroom in less than 10 minutes.
Contact us for more products and discounted prices Helen: +86 13922346046 email@example.com https://www.olansiglobal.com
The purification function of the air purifier is degraded? Your filter should be replaced!
Winter is a period of high smog, and the frequency of use of air purifiers is greatly increased. If the filter gets filled with dust and particles are continuously used, the purifying function of the air purifier may be degraded, and dust and mold accumulated on the filter screen may be May cause secondary pollution to the room. Therefore, just as you need to clean the filter before using the air conditioner in the season, the filter of the air purifier should also be regularly maintained and replaced.
How do I change the filter for my home air purifier?
Matsushita sums up some filter cleaning and replacement methods for everyone.
Parents learn quickly
This winter home is refreshed by the following small knowledge.
Let’s first look at how to clean the filter
1. Humidifying filter cleaning method
When cleaning the humidifying filter, you need to put it in clean water or warm water, and gently press it to clean it. When the scale is difficult to remove, it can be immersed in warm water with neutral detergent for about 30 minutes, then rinsed with water for 2 to 3 times. Be sure to use a neutral detergent (alkaline detergent, etc. may cause deformation and degrade performance). Do not brush or wash with a washing machine. Do not use a dryer to dry. When the scale is difficult to remove, it can be removed using citric acid.
Cleaning frequency: It is recommended to clean once a month.
2. Pre-filter cleaning method
When cleaning the pre-filter, you need to vacuum the surface of the filter with a vacuum cleaner. If the filter can be washed, clean it with water until the filter is unblocked, dry or blow dry with a hairdryer. filter.
Cleaning frequency: Generally cleaned once every two months, where the air quality is poor, you can consider cleaning it once or twice a month.
When cleaning the composite dust filter, you can wipe the black (front) dust with a vacuum cleaner or a slightly damp cloth, and the back (white) is maintenance-free. It is worth noting that if you purchase a cheap and best air purifier that uses a composite dust filter, the dust filter, and the pre-filter are one set. Do not wash them together because the cleaning will affect the purification effect.
Cleaning frequency: It is recommended to clean it once every two weeks.
4. Deodorizing filter and formaldehyde removal filter cleaning method
The method of cleaning the deodorizing filter and removing the formaldehyde filter is relatively simple. If there is dust around the deodorizing filter and the formaldehyde removing a filter, the cleaning effect can be achieved by directly sucking it out with a vacuum cleaner. In addition, the deodorizing filter in the purifier is generally activated carbon, which can effectively remove harmful gas molecules such as air odor and formaldehyde, and can also directly remove the filter from the purifier, and then expose it to sunlight or take it to the window with a hairdryer. The warm air blows to release the harmful substances adsorbed inside and prolong the service life.
Cleaning frequency: It is recommended to clean once every three months and once a year.
Let’s take a look at the Panasonic air purifier filter replacement method.
For Panasonic Air Purifier users, all models of the Panasonic Air Purifier have a filter replacement reminder function. If the user finds that the operation panel or the front panel filter replacement indicator is lit, it means that your air purifier needs to change the filter. After replacing the new filter, you need to press the filter reset button according to the operation panel prompt, so that the machine can recalculate the filter replacement time.
Contact us for more products and discounted prices Helen: +86 13922346046 firstname.lastname@example.org https://www.olansiglobal.com
Air purification equipment such as odor, toxic and harmful gases, bacteria and viruses in the car, Olansi air purifier has a sterilization technology, can neutralize harmful substances in the air through the generated hydrogen peroxide ions, and is allergic to The source also has an effective killing effect and has been certified by authoritative medical institutions at home and abroad. In addition, it will also release a large number of negative ions to keep the majority of riders away from the danger of cations. Excessive cations may cause fatigue and sleepiness, and excessive digestion may cause dizziness, nausea, and difficulty breathing. Negative ions can reduce the concentration of cations well, making the air fresher, reducing driving fatigue and helping to ensure safe driving. First of all, it is certain that the car air purifier is definitely useful because I have been using it all the time.
The original function of the air purifier is so powerful!
Many people think that the best quiet air purifier is not useful, because the air can neither be seen nor touched, and the purification effect of the air purifier is difficult to be directly felt by us. In fact, the role of the air purifier is still very large, can help us to remove some of the fine particles and harmful gases that are harmful to the body.
First of all, indoor pollution can be roughly divided into two categories: excessive particulate matter and volatile organic compounds exceeding the standard.
Among them, there are many kinds of particulate matter, such as dust particles brought in from outside, as well as PM 2.5, allergenic pollen, bacteria, viruses, swarf keratin, pets and so on. If the particles are inhaled too much and deposited in the body, it may cause respiratory diseases and even increase the risk of lung cancer and heart disease. Bacteria and viruses can cause skin irritation and illness.
Volatile organics, also known as VOCs, are mainly derived from combustion products such as coal and natural gas, smoking, construction and decorative materials, furniture, household appliances, detergents, and the body’s own emissions, as well as paints used in decoration. , coatings and adhesives.
The hazard of VOC is obvious. When the concentration of VOC in the room exceeds the standard, people will feel nausea and headache. If it is serious, it will be comatose because it will damage the liver, kidney, brain and nervous system of human beings.
The S40 is equipped with the Olansi full-speed ultra-fast filter system for 400m3/h particulate CADR and P4 CCM for heavy indoor pollution. At the same time, in order to solve the formaldehyde super phenomenon that often occurs in modern homes, S40 also provides up to 300m3 / h formaldehyde CADR and F4 grade CCM, long-term removal of formaldehyde.
The measured data shows that the formaldehyde purification rate is 99%, and the TVOC purification rate is more than 98%. Excellent performance with this sleek and generous design also makes it better integrated into the home environment, is a purifier and also an ornament.
Olansi is a healthy home appliance brand that focuses on the smart home ecology. It is committed to creating a beautiful life for people with technology and human care with the concept of “human text”. It integrates design, research, and development, production, sales and service into one. The young design concept and the people-oriented brand values provide users with fashionable and reliable health appliances such as air purifiers and water purifiers.
With the promulgation of the new national standard, consumers can further understand the meaning of the various indicators of the new national standard, and select the most suitable products according to the actual needs of individuals, measuring the purification area, filter life, and other comprehensive factors. For brand manufacturers, not only need to deepen the needs of users, and constantly improve the product functions but also need to make the new national standard related specifications more concise and complete, easy to understand, which helps consumers to actively choose the right products.
Contact us for more products and discounted prices Helen: +86 13922346046 email@example.com https://www.olansiglobal.com
Air purifiers “life and death”: Internet companies push hard to launch black horses
To be precise, the best era of air purifiers appeared in 2014, when the empty net products were full of mystery in the eyes of consumers, and Internet vendors brought a lot of focus to a single story.
After three years, the prosperity of the empty net market seems to be re-enacted. The little-known 352 environmental protection technology has won the largest financing in the air net industry so far. The painful transformation of Jumei has extended one foot to the air purifier, and the ink weather, hammer and so on have also seen the dividend of the empty net market… …
But on the other side of the coin, the Olansi air purifier was taken to the altar, but it fell into the “quality gate” several times; Fu Sheng, who claimed to be “a patient with dust allergic rhinitis”, was close to his “leopard meter”. People’s vision disappeared. Now that Internet companies are once again building up a net market, are they ready to face a “life and death”?
Barbaric growth under the bonus
Even after three years, the dividend in the net market does not seem to be exhausted. In 2016, the market size of domestic net products reached 5.74 million units, and the retail volume and retail sales achieved year-on-year growth of 19.3% and 23.6% respectively. Some people have calculated an economic account. The market penetration rate of empty-net products in the United States and Japan has reached 27% and 17%, and South Korea is as high as 70%. In contrast, the domestic market is only about 1%. The potential market space is not mentioned. And Yu.
In addition, according to the estimation of China Industrial Research Institute, the sales volume of air purifiers in China will continue to grow at a rate of 30%-35% in the future. It is expected that the sales volume will reach 100 billion yuan in 2017 and 300 billion yuan in 2020. A new market of 100 billion.
The rise of the empty net market is inseparable from two major incentives. One is that under the influence of a series of marketing renderings, the idea that air purifiers become “necessities for life” has gradually gained popularity, especially the promotion of consumption upgrades and the growth of the new housing market in recent years. Directly promoted the market demand for empty-net products;
The other is the rapid maturity of the empty net upstream and downstream industries. Up to now, there have been more than 700 air purifier brands in China, including overseas imported products, also transformed home appliance manufacturers, and entrepreneurs and Internet companies across the border.
However, most of the empty net brands rely on products, not products or technology, but capture the consumer’s “psychological appeal” marketing strategy. From the end of 2012, PM2.5 began to become seasonal news. Focus, every autumn and winter season, the media will expose PM2.5 related burst numbers, arousing consumers’ fear and empathy.
Perhaps at this time, there are already many net brand nets stealing music. “Fear” is a very magical phenomenon. Even if you know that buying an air purifier may not solve the air quality problem, at least there is psychological comfort.
From the perspective of an empty net manufacturer, this is the so-called dividend, which is especially true for Internet companies. The pricing of foreign brands such as Philips and Aegis is generally more than 3,000 yuan. The price of 352 series air purifiers sold in Jingdong, Tmall, and other e-commerce platforms is more than 1,000 to 2,000 yuan.
Internet vendors have keenly realized that this price will undoubtedly entangle some consumers, and they want to occupy the “secondary consumption power” market that these brands cannot cover, so whether it is Olansi Or Leopard, the price is below 1,000 yuan.
However, a good set of imported air purifier filter cores cost nearly 1,000 yuan. The performance of the machine below 1,000 yuan and the quality of professional air purifier brands are still quite different. Therefore, because some of the consumption stocks in the market do not have the ability to identify, the figure cheaply buys a “psychological comforting” air purifier, and this part of the consumption stock will eventually be selected again with the poor experience of use, returning to the market and becoming empty. Net new consumption power.
The mysterious empty net market
In March of last year, the National Standards Committee approved the issuance of the newly revised “Air Purifier” national standard, the CADR value (the higher the value, the higher the efficiency, the larger the applicable area), and the CCM value (the larger the value, the longer the filter life. The better the quality of the filter, the energy efficiency rating and other indicators are clearly defined.
However, the higher industry threshold still fails to stop the entry of Internet companies that are “all-powerful”. Jumeiyou, Ink Weather and Hammer Technology released news of air purifiers
At the APE air product launch conference, Reemake Air One and Reemake air one plus have CADRs of 1000 and 2000 respectively. Compared with the CADR value of Olansi Air Purifier 406, several times of advantageous crushing has been formed. Coincidentally, the CADR value of the ink air purifier reached 450. In order to match the price of 2,999 yuan, I have always compared myself with international big brands in marketing and publicity. What is curious is that the first air purifier of the hammer, how will Lao Luo sell his feelings?
Still, the hardware product is not a simple data overlay. After all, it is not a matter of software knocking a few codes than data, but a comprehensive performance. Internet brands cross-border, often fall into the marketing thinking of “word games” and “digital games.”
For example, the Olansi air purifier has been questioned a lot. The so-called 406CADR can only be achieved in high-speed mode, but the noise has reached 75 decibels, which is close to the limit of human ear comfort. Under normal conditions of 40 decibels, The CADR value is only around 200-300, which does not provide basic suction power. Olansi is still like this, and the empty net products of other Internet brands can be imagined.
In contrast, the performance of professional brands in the industry is more pragmatic. Take the second product X83 air purifier released by 352 Environmental Technology as an example. The CARD value of the particulate matter reaches 750m3/h, and the applicable area of the machine is 52-90 square meters. The sound power level noise is only 64.4dB, and the lowest sound power level noise is 34.5dB, which is close to the decibel number of the leaves (30dB).
The savvy capital circle sees the true face of the empty net market before consumers who are still in the ignorant period. 352 environmental protection has been a positive signal from the investment of 200 million yuan such as Bertelsmann, Jingwei Venture Capital and Huatai Fund. The capital is concerned not only with the brand volume but also with consumers’ secondary purchases and user reputation, which can highlight product competition. The force factor, 352 environmental protection is precisely the data that gives a bright eye on these factors.
Shuffle is inevitable
The mature development of any industry is inseparable from three stages: panic buying, comfort buying, and rational buying. Perhaps the vast majority of consumers in China have not yet reached the stage of rational purchase, but this does not stop the trend of the industry to shuffle.
At least for now, there have been three incentives that are not conducive to “speculators”:
1. The new air net regulation will be introduced soon, or the standardization of the empty net market will be accelerated. According to media reports, the two industry standards of “Filter Filter for Air Purifier” and “Electrical Dust Filter for Air Purifier” have entered the final stage, and are expected to be officially introduced in 2018. Different from the “new national standard” that pays attention to the overall energy efficiency standard, the two new standards have more detailed specifications on the filter life and purification capacity and also mean that the technical threshold of the industry is once again improved.
2. Market resources began to tilt, and the entry threshold for empty-net markets increased. At present, the domestic net air market has formed a three-pronged pattern, namely, the household appliance giant represented by Philips, the Internet cross-over represented by Olansi, the professional air net manufacturer represented by Yadu and 352 environmental protection technology. In addition, Gree, Midea, TCL, and other comprehensive appliance giants are also entering the empty net market, leaving opportunities for emerging Internet brands increasingly narrow.
3. The homogenization of the empty net market and the proportion of hidden competitiveness increased. Like mobile phones and air conditioners, air purifiers are also facing the convergence of appearance and technical parameters, especially the entry of a large wave of OEM OEMs and Internet brands. The value of dominant competitive factors such as technology and products is weakened, brand and supply. The hidden factors such as the chain and the internal optimization ability of the enterprise will influence the final pattern of the industry. For example, it is not the air castle that is famous for the implantation of “Ode to Joy”, nor the old company such as Yadu, but the 352 environmental protection technology that is not known because of its products, technical barriers, and supply. The advantage of the chain end.
In addition, with the maturity of consumers’ awareness of empty-net products, they are also testing the full strength of the manufacturers. For the 352 environmental protection technology that has just received financing, it has begun to launch a small space air purifier X50 for small-sized or shared people. The footprint is similar to that of an A4 paper. The CADR value of the particulate matter is still higher than the general air purifier on the market, taking into account the dual elements of the volume and performance of the purifier, and fully taking into account the strict requirements of the small space for mute, basically do Go to “No Disturbance Mode”.