2019 Q1 Air Purifier Popularity Chart
In 2018, China’s air purifier industry entered a stage of rational development, and all parties involved in the industry continued to explore the future development direction of the industry during the year. The overall improvement of the overall air quality in the country does not change, but we should also understand that the quality of the air environment at this stage is far from the overall excellent level. In the first quarter of 2019, the central and eastern parts of the country experienced a period of moderate smog invading. The government has spared no effort in governance to get the current quality of the air environment. In the important stage of China’s economic restructuring, the development of the break is a topic that every empty net person should think about.
The air purifier market continued to decline in the first quarter of 2019. From the perspective of product structure, the e-commerce platform of large particle CADR value products has dropped by more than 30% year-on-year. Especially in the e-commerce platform, the particulate matter CADR 800+ category has not been able to effectively drive the market. The offline market is slightly better than the e-commerce platform. But still in a negative growth state. In the current empty net market, in addition to aldehyde products is the focus of the layout of various manufacturers. From the perspective of the market in the first quarter, the e-commerce platform’s strong performance in addition to the aldehyde empty net model is not satisfactory, and the offline market has a strong performance in addition to the aldehyde market and has become the main market turnover category.
Although the overall net market is in a downturn, the e-commerce platform is selling 313 brands in the first quarter of 2019, a decrease of about 100 compared with the same period of last year; the number of offline sales brands is also decreasing. However, brand competition is still the same. The top ten brands of e-commerce platforms are concentrated at around 70%, which is basically the same as last year. The top ten brands in the offline market are close to 90%, which is slightly lower than last year. In the post-smog era, the empty net market needs to empower itself, out of the “PM2.5” product dilemma, and capture market opportunities in the market segments.
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